AI文章摘要
Types born in the Meiji era are revived as accessories!
Birth of Handa Chuo Printing's new brand "PrintRelics"
A new form of “print”, reborn as an accessory
Handa Chuo Printing Co., Ltd. (Headquarters: Handa City, Aichi Prefecture, President and CEO: Mikio Takekura) is a long-established printing company founded in 1886 (Meiji 19), and is an accessory brand that reuses type used in letterpress printing. We have launched "PrintRelics" and started selling it in November 2024. The type used in this accessory series was used in actual printing over 80 to 100 years ago. By breathing new life into type that has been passed down through the ages and wearing it as an accessory, we convey the printing culture of the past to the present day.
Stories from the legacy of typography
Unlike today, where digital advertising has become mainstream, in the heyday of letterpress printing, flyers, posters, and catalogs were an important means of delivering information from companies and stores to consumers. The characters and designs printed on paper media have moved people's hearts and created many stories.
Many of the types that supported this history were also stored in our warehouse. When I looked at these typefaces that were destined to be thrown away, I thought, "Is there something we can do to pass on this cultural heritage to future generations?" and "PrintRelics" was born.
Type as a one-of-a-kind accessory
The type used in PrintRelics has been used in actual printing, so it still has ink marks and scratches. These are timeless proofs, and each one has a unique charm. When processing it into accessories, it is carefully cleaned and polished, finished in a beautiful condition, and then coated.
The first sale will focus on necklaces, and we plan to expand the lineup to include earrings and earrings in the future.
A new experience to enjoy “encounter with letters”
For PrintRelics accessories, we do not currently accept text specifications so that our customers can enjoy chance encounters with their cherished text. Please experience the excitement of opening the package to see what kind of letters you will encounter.
Now on sale on special website
``PrintRelics'' is an accessory brand where you can experience the new possibilities of type. Be sure to check out this special accessory on our special website.
■Press release source - Handa Chuo Printing Co., Ltd.
https://companydata.tsujigawa.com/company/3180001091951/
评论 (0)